Welcome to Digital Marketing course in Andheri
INTRODUCTION:
Internet Marketing or Digital Marketing refers to
Marketing and Advertising efforts that use website , blog, Email, and Social
sites like facebook , twitter to
(1)Make Awareness (visibility) of Brand ,Product ,services.
(1)Make Awareness (visibility) of Brand ,Product ,services.
(2)Generate more leads
,
(3)Convert sales
(convert enquiry into
sales)
(4)Analyze (how many
enquiry converted and which is not converted by us make improvement on that)
DIGITALMARKETING BASE:
Internet marketing or digital Marketing Base is
Content Marketing
Content means text , images , Videos Content which give your message to people.
MARKETING TYPES :
Marketing has two
types :
(1) Outbound Marketing: traditional marketing which
we see in news paper ads , TV ads
,radio etc.
these are example
of outbound marketing.
Outbound marketing
works like interruption
for example you are seeing a
movie and advertise come in
between that then what will you do you will change the
channel because it is interrupting you
what you are interested to see.
(2)Inbound Marketing :
Inbound marketing it just opposite of outbound marketing in which we post relevant content on our
website , Facebook type social media, email through which people get attracted and it also
increase our Website traffic .
Now let’s start how exactly digital marketing or
internet marketing works.
In digital marketing
first of all we prepare a content
according to our digital
marketing objectives and goals.
Then we start posting our relevant content on
relevant
website ,
facebook ,
twitter ,
youtube ,
blog ,
directories…etc..
Take practical
example of landing
page with facebook page: